Anything that is expensive in the world grabs instant attention. Whether it is a smartphone, bag, wedding dress, automobile, pen, or a wristwatch, the rich have stunned by donning costly gadgets or apparels. Strangely, nobody ever thought about possessing the most expensive tattoo in the world. This jaw-dropping idea was conceived and implemented by a famous diamond retail chain of South Africa - Shimansky.
Tattoo as a medium of promotion
We all are aware of the innovative methods companies adopt for promoting their brands. But Shimansky has taken it a few steps further by using a tattoo as a medium for promoting its products. They wanted to use the popularity of tattoos as a medium for promoting their products to high-end customers. For which, Shimansky used real diamonds to encrust on a model's body with an intention of gaining the attention of high-end customers. The retailer used not just a few pieces of diamonds, but 612 0.5 cut diamonds to stick on a model's body to create the world's expensive tattoo that costs around 924,000 dollars, a few margins shy from one million dollars. No wonder, the world is gasping at the unique method of promoting a brand.
What makes Shimansky use diamonds for a tattoo
During the 2010 FIFA World Cup, Shimansky used a ball as a medium of promotion. They encrusted 2640 dark and 6620 white diamond stones on the ball. The ball weighed a whopping 2.2 kgs, and its price inflated to a jaw-dropping 1.7 million US dollars thus, making it the most expensive football in the world. Perhaps, the encrusting of a ball with diamond stones led to the making a tattoo out of diamond stones.
Model for the diamond tattoo
Tattoos have been embraced by all the cultures around the world. Whether young, old, educated, uneducated, rich or poor, everyone aspires to get his or her body inked with a tattoo. This also motivated Shimansky to encash the popularity of tattoos. For a diamond tattoo, the retailer hired a popular South African model named Minki van der Westhuizen.
It took around eight hours to lay over 612 pieces of cut diamonds on the model's body. To stick the diamond stones on her skin, the tattoo artists used water-based cement. All the 612 diamonds pieces were laid over on the model's skin one by one. The encrusting of diamonds on her body gave Miniki van der Westhuizen a tough time to lie on her back. But the tattoo design came out impressive. Even the outline of the tattoo became an inspiring botanical example. Though the tattoo was temporary, it became the most expensive tattoo in the world.
If you are interested in spending close to 1 million dollars for a tattoo, you can get diamonds encrusted on your body or buy them at any eight stores of the South African diamond retail chain, and in other four locations set up by the retailer internationally.
Tattoo as a medium of promotion
We all are aware of the innovative methods companies adopt for promoting their brands. But Shimansky has taken it a few steps further by using a tattoo as a medium for promoting its products. They wanted to use the popularity of tattoos as a medium for promoting their products to high-end customers. For which, Shimansky used real diamonds to encrust on a model's body with an intention of gaining the attention of high-end customers. The retailer used not just a few pieces of diamonds, but 612 0.5 cut diamonds to stick on a model's body to create the world's expensive tattoo that costs around 924,000 dollars, a few margins shy from one million dollars. No wonder, the world is gasping at the unique method of promoting a brand.
What makes Shimansky use diamonds for a tattoo
During the 2010 FIFA World Cup, Shimansky used a ball as a medium of promotion. They encrusted 2640 dark and 6620 white diamond stones on the ball. The ball weighed a whopping 2.2 kgs, and its price inflated to a jaw-dropping 1.7 million US dollars thus, making it the most expensive football in the world. Perhaps, the encrusting of a ball with diamond stones led to the making a tattoo out of diamond stones.
Model for the diamond tattoo
Tattoos have been embraced by all the cultures around the world. Whether young, old, educated, uneducated, rich or poor, everyone aspires to get his or her body inked with a tattoo. This also motivated Shimansky to encash the popularity of tattoos. For a diamond tattoo, the retailer hired a popular South African model named Minki van der Westhuizen.
It took around eight hours to lay over 612 pieces of cut diamonds on the model's body. To stick the diamond stones on her skin, the tattoo artists used water-based cement. All the 612 diamonds pieces were laid over on the model's skin one by one. The encrusting of diamonds on her body gave Miniki van der Westhuizen a tough time to lie on her back. But the tattoo design came out impressive. Even the outline of the tattoo became an inspiring botanical example. Though the tattoo was temporary, it became the most expensive tattoo in the world.
If you are interested in spending close to 1 million dollars for a tattoo, you can get diamonds encrusted on your body or buy them at any eight stores of the South African diamond retail chain, and in other four locations set up by the retailer internationally.
